Understanding consumers' sentiment expressions in online reviews : a hybrid approach

Liqing La, Feifei Xu, Qun Ren, Feng Zhen and Tashi Lobsang

Year of publication:	2022
Authors:	La, Liqing ; Xu, Feifei ; Ren, Qun ; Zhen, Feng ; Lobsang, Tashi
Subject:	eWoM \| online reviews \| sentiment \| text mining \| theme park \| user-generated content \| Virales Marketing \| Viral marketing \| Social Web \| Social web \| Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Online-Marketing \| Internet marketing \| Emotion \| Personalisierung \| Personalization \| Bewertung \| Evaluation \| Internet \| Freizeitwirtschaft \| Leisure industries \| Verbrauchervertrauensindex \| Consumer confidence index \| Kundenintegration \| Customer integration

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1080/08961530.2021.1982807 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013361585