Understanding consumers' sentiment expressions in online reviews : a hybrid approach
Liqing La, Feifei Xu, Qun Ren, Feng Zhen and Tashi Lobsang
| Year of publication: |
2022
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|---|---|
| Authors: | La, Liqing ; Xu, Feifei ; Ren, Qun ; Zhen, Feng ; Lobsang, Tashi |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 34.2022, 4, p. 465-479
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| Subject: | eWoM | online reviews | sentiment | text mining | theme park | user-generated content | Virales Marketing | Viral marketing | Social Web | Social web | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Emotion | Personalisierung | Personalization | Bewertung | Evaluation | Internet | Freizeitwirtschaft | Leisure industries | Verbrauchervertrauensindex | Consumer confidence index | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2021.1982807 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013361585