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Digital marketing
Chaffey, Dave; Ellis-Chadwick, Fiona - 2019 - Seventh edition
Persistent link: https://www.econbiz.de/10011942040
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From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga; Anderson, Helén - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10009373386
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Digital customer journey in the luxury hotel experience : a case study approach
Gomez Punzon, Jonathan - In: Advanced digital marketing strategies in a data-driven era, (pp. 246-260). 2021
Persistent link: https://www.econbiz.de/10012621993
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Digitales Marketing - Erfolgsmodelle aus der Praxis : Konzepte, Instrumente und Strategien im Kontext der Digitalisierung
Terstiege, Meike (ed.) - 2020
Persistent link: https://www.econbiz.de/10012030246
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Company-specific virtual worlds
Blowers, Paul - In: Virtual worlds and e-commerce : technologies and …, (pp. 103-126). 2011
Persistent link: https://www.econbiz.de/10008746283
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Building the sustainable iMuseum : is the virtual museum leaving our museums virtually empty?
Hume, Margee; Mills, Michael - In: International journal of nonprofit & voluntary sector … 16 (2011) 3, pp. 275-289
Persistent link: https://www.econbiz.de/10009671022
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Case study : embodied virtual agents ; an analysis on reasons for failure
Mimoun, Mohammed Slim Ben; Poncin, Ingrid; Garnier, Marion - In: Journal of retailing and consumer services 19 (2012) 6, pp. 605-612
Persistent link: https://www.econbiz.de/10009655501
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Entscheidungsorientierte Social Media Optimization : ein integrativer Planungsansatz
Ceyp, Michael H.; Rohde, Heiko - In: Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. …, (pp. 223-244). 2010
Persistent link: https://www.econbiz.de/10003971491
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Authentic dialogue? : the role of “friendship” in a social media recruitment campaign
Henderson, Alison; Bowley, Rachel - In: Journal of communication management : an international … 14 (2010) 3, pp. 237-257
Persistent link: https://www.econbiz.de/10008648745
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Branded! : How retailers engage consumers with social media and mobility
Brennan, Bernie; Schafer, Lori - 2010
"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the...
Persistent link: https://www.econbiz.de/10008700030