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Email marketing is a legitimate, lucrative, and widely used business tool, but it is in danger of being overrun by unwanted commercial email (also known as spam). Conventional approaches to maintaining the robustness of legitimate email attack pieces of the problem. In contrast, this article...
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Companies spend hundreds of millions of dollars annually on advertising to build and maintain awareness for their … heuristics - that large (small) brands should invest in advertising proportionally less (more) than small (large) brands …
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