Kunst und Wirtschaft sind scheinbar gegensätzliche Welten. Dennoch oder gerade deshalb versuchen immer mehr Unternehmen, betrieblichen und marktlichen Herausforderungen mit Hilfe von Kunst zu begegnen. Dieses Handbuch zeigt, wie Künstler_innen Marken, Produkte und unternehmerische...

"This book brings together high quality academic and applied research on why and how art and creativity may integrate into business practices, influence innovation patterns, new entrepreneurial dynamics and mindsets and value creation capacity of private and public organizations. Including...

Chapter 6: Students' Creativity and Entrepreneurial Learning for Developing Corporate EntrepreneurshipChapter 7: Crowdsourcing and Crowd Participation; Chapter 8: Cultural Organizations Push for Territory's Growth; Chapter 9: The Creative Economy in Balkan Countries; Related References;...

Dedication and acknowledgements -- Forward -- Innovation leadership theory -- Defining and practicing innovation leadership using the create model / David G. Gliddon -- The competencies of innovation leaders / Dena Lang, Meg Handley, & Kathryn Jablokow -- Innovation leaders and followership /...