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Supplier’s internal communication in change process to solution business : challenges and tentative research agenda

Ryynänen, Harri; Pekkarinen, Olli; Salminen, Risto T. - In: Journal of business market management : JBM 5 (2012) 3, pp. 154-172

This research examines supplier’s internal communication when a company is changing to being a solution provider. The focus lies on the internal communication challenges during the change. The qualitative case study comprises two cases of the change process to solution business. The results...

Persistent link: https://www.econbiz.de/10009626978

Changing project business orientations : towards a new logic of project marketing

Jalkala, Anne; Cova, Bernard; Salle, Robert; Salminen, … - In: European management journal 28 (2010) 2, pp. 124-138

Persistent link: https://www.econbiz.de/10003960918

Beyond the Buzz : unpacking the forms and practices of dedicated open innovation functions

Dąbrowska, Justyna; Keränen, Joona; Mention, Anne-Laure - In: California management review 67 (2024) 1, pp. 114-137

Persistent link: https://www.econbiz.de/10015178502

Value champions in business markets : four role configurations

Keränen, Joona; Liozu, Stephan - In: Industrial marketing management : the international … 85 (2020), pp. 84-96

Persistent link: https://www.econbiz.de/10012212037