Note: This is the English translation of the article. The original article can be found in Chinese at http://ssrn.com/abstract=1022300 Since private enterprises in China are heading for global competition, the importance of corporate communications is constantly increasing. Traditionally,...

Whilst the importance of communication in successful corporate management, especially change processes, is constantly growing, the relationship between general managers and PR professionals remains largely unexplored. This article presents selected findings from an empirical study into the...

The rapid pace of change in the world demands that companies and organisations realign themselves to market conditions at an ever increasing pace. In these transformation processes, internal communication plays a crucial role. This paper analyses the classical forms of internal communication,...