Bialkova, Svetlana; Grunert, Klaus G.; van Trijp, Hans - In: Food Policy 41 (2013) C, pp. 65-74
Whether and how information density on front-of-pack design affects consumers’ attention for nutrition labels is explored. The main manipulation concerned the number and type of nutrition labels (directive-, semi-, and non-directive), chromaticity (monochrome vs. traffic light color-coded...
