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Substitutability and independence : matching analyses of brands and products
Foxall, Gordon R.; Wells, Victoria K.; Chang, Shing Wan; … - In: Journal of organizational behavior management 30 (2010) 2, pp. 145-160
Persistent link: https://www.econbiz.de/10003991307
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Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; Wells, … - In: Journal of organizational behavior management 30 (2010) 2, pp. 161-175
Persistent link: https://www.econbiz.de/10003991309
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Market segmentation from a behavioral perspective
Wells, Victoria K.; Chang, Shing Wan; Oliveira-Castro, … - In: Journal of organizational behavior management 30 (2010) 2, pp. 176-198
Persistent link: https://www.econbiz.de/10003991311