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Impacts of information asymmetry on users' payment rates : evidence from trading data of Chinese knowledge payment platform

Zhang, Xing; Cai, Yongtao; Li, Yiwen; Zhou, Yan - In: Asia Pacific journal of marketing and logistics 36 (2024) 6, pp. 1317-1336

Persistent link: https://www.econbiz.de/10015210519

Impacts of information asymmetry on users' payment rates: evidence from trading data of Chinese knowledge payment platform

Zhang, Xing; Cai, Yongtao; Li, Yiwen; Zhou, Yan - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 6, pp. 1317-1336

Purpose This paper aims to clarify the impact of information asymmetry on users' payment rates and examine the role of perceived uncertainty (PU) and acceptable price (AP) in the relationship between information asymmetry and users' payment rates. Design/methodology/approach To test the...

Persistent link: https://www.econbiz.de/10015340921