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Enhancing chatbot effectiveness : the role of anthropomorphic conversational styles and time orientation
Roy, Rajat; Naidoo, Vik - In: Journal of business research : JBR 126 (2021), pp. 23-34
Persistent link: https://www.econbiz.de/10012494293
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The temperature of newness : how vision-temperature correspondence in advertising influences newness perception and product evaluation
Togawa, Taku; Ishii, Hiroaki; Park, Jaewoo; Roy, Rajat - In: Journal of business research : JBR 160 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014294840
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Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.; Roy, Rajat; Sharma, Piyush - In: Journal of business research : JBR 141 (2022), pp. 13-25
Persistent link: https://www.econbiz.de/10013168029