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Perception
Consumer behaviour
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brand choice
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branding
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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ECONIS (ZBW)
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Package size and perceived quality : the intervening role of unit price perceptions
Yan, Dengfeng
;
Sengupta, Jaideep
;
Wyer, Robert S.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10010359888
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The effects of numerical divisibility on loneliness perceptions and consumer preferences
Yan, Dengfeng
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 755-771
Persistent link: https://www.econbiz.de/10012434458
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