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The influence of alcohol on advertising perception and recall during a sports viewing experience
Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
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Erinnerungsleistungen an Sponsoren der Fußball-Weltmeisterschaft 1998 : Ergebnisse einer empirischen Untersuchung
Nufer, Gerd - In: Jahrbuch der Absatz- und Verbrauchsforschung 48 (2002) 2, pp. 149-171
Persistent link: https://www.econbiz.de/10001694474
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The Influence of a Soccer Event Sponsorship on Consumer Attitudes, Perceptions and Sponsorship Awareness
Phiri, Thabo; Chakauya, Leonard - 2023
single-day soccer event sponsorship uniquely structured around a brand sponsorship, supporter involvement and football clubs …
Persistent link: https://www.econbiz.de/10014359695
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Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
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Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira; Yan, Meimei; Ko, Yong Jae; Lee, Joon Sung - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 2, pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
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CSR as imperialism: towards a phenomenological approach to CSR in the developing world
Khan, Farzad Rafi; Lund-Thomsen, Peter - In: Journal of change management : an international journal 11 (2011) 1, pp. 73-90
Persistent link: https://www.econbiz.de/10008937512
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An analysis of the reasons attributed by Spanish undergraduates to CSR in organizations and its implications for consumer behavior
Vázquez, José Luis; Lanero, Ana; Alves, Helena M.; … - In: Economic research 25 (2012) 2, pp. 69-81
Persistent link: https://www.econbiz.de/10009742673
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The role of NGOs in CSR : mutual perceptions among stakeholders
Arenas, Daniel; Lozano, Josep M.; Albareda, Laura - In: Journal of business ethics : JOBE 88 (2009) 1, pp. 175-197
Persistent link: https://www.econbiz.de/10003879707
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Corporate social responsibility perception in business students as future managers : a multifactorial analysis
Alonso-Almeida, María del Mar; Casani, Fernando; … - In: Business ethics : a European review 24 (2015) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011533262
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Before a hotel room booking, do perceptions vary by gender? : the case of Spain
Sevilla-Sevilla, Claudia; Mondéjar Jiménez, José; … - In: Economic research 32 (2019) 1,4, pp. 3853-3868
Persistent link: https://www.econbiz.de/10012405722