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When three charms but four alarms : identifying the optimal number of claims in persuasion settings​
Shu, Suzanne B.; Carlson, Kurt A. - In: Journal of marketing 78 (2014) 1, pp. 127-139
Persistent link: https://www.econbiz.de/10010250058
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Should I touch the customer? : rethinking interpersonal touch effects from the perspective of the touch initiator
Luangrath, Andrea Webb; Peck, Joann; Gustafsson, Anders - In: Journal of consumer research : JCR ; an … 47 (2020) 4, pp. 588-607
Persistent link: https://www.econbiz.de/10012316047
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Look but don't touch! : he impact of active interpersonal haptic blocking on compensatory touch and purchase behavior
Ringler, Christine; Sirianni, Nancy J.; Gustafsson, Anders - In: Journal of retailing 95 (2019) 4, pp. 186-203
Persistent link: https://www.econbiz.de/10012154088
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The effects of environmental haptic cues on consumer perceptions of retailer warmth and competence
Jha, Subhash; Balaji, M. S.; Peck, Joann; Oakley, Jared; … - In: Journal of retailing 96 (2020) 4, pp. 590-605
Persistent link: https://www.econbiz.de/10012495497
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A review of touch research in consumer psychology
Krishna, Aradhna; Luangrath, Andrea Webb; Peck, Joann - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 2, pp. 359-381
Persistent link: https://www.econbiz.de/10014534728