Should I touch the customer? : rethinking interpersonal touch effects from the perspective of the touch initiator
Andrea Webb Luangrath, Joann Peck, Anders Gustafsson
| Year of publication: |
2020
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|---|---|
| Authors: | Luangrath, Andrea Webb ; Peck, Joann ; Gustafsson, Anders |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 47.2020, 4, p. 588-607
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| Subject: | initiating interpersonal touch | egocentric projection | empathic forecast | metaperception | nonverbal communication | haptics | Emotion | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucaa021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012316047