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Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.; Baack, Daniel W.; Till, Brian - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.; Suh, Taewon - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
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Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon; Wilson, Rick T.; On, Seungtae - In: Electronic commerce research 23 (2023) 2, pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
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Confirmation bias in individual-level perceptions of psychic distance : an experimental investigation
Baack, Daniel W.; Dow, Douglas; Parente, Ronaldo Couto; … - In: Journal of international business studies : JIBS ; an … 46 (2015) 8, pp. 938-959
Persistent link: https://www.econbiz.de/10011398736