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Consumer perceptions of UK plastic card brands' market positions and positioning strategies

Blankson, Charles - In: The journal of retail marketing management research : JRMMR 1 (2007/08) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10003727770

A comparative study of the U.S. and Ghana college students' perceptions of advertising-in-general and impact on purchase intentions

Blankson, Charles; Nukpezah, Julius A.; Opoku, Robert A. - In: Journal of African business 26 (2025) 1, pp. 65-87

Persistent link: https://www.econbiz.de/10015189480

The impact of time on perceptions of educational value

Ledden, Lesley; Kalafatis, Stavros P. - In: International Journal of Public Sector Management 23 (2010) 2, pp. 141-157

Purpose – Despite current advances in the domain, little is known about the dynamic nature of the value construct, specifically the manner in which value perceptions change over time during the higher education consumption experience. This paper aims to examine the impact that emotions...

Persistent link: https://www.econbiz.de/10014799051

The impact of time on perceptions of educational value

Ledden, Lesley; Kalafatis, Stavros P. - In: International journal of public sector management : IJPSM 23 (2010) 2, pp. 141-157

Persistent link: https://www.econbiz.de/10008652340

Consumer perceptions of cobrands : the role of brand positioning strategie

Singh, Jaywant; Kalafatis, Stavros P.; Ledden, Lesley - In: Marketing intelligence & planning 32 (2014) 2, pp. 145-159

Persistent link: https://www.econbiz.de/10010364067

Perceived value of corporate donations : an empirical investigation

Gipp, Narissa; Kalafatis, Stavros P.; Ledden, Lesley - In: International journal of nonprofit and voluntary sector … 13 (2008) 4, pp. 327-346

Persistent link: https://www.econbiz.de/10003789684