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Swipe, view, engage : the interplay of athlete social media content and viewer attitudes on sports perception and interest
Szymkowiak, Andrzej; Garczarek-Bąk, Urszula; Bączyk, … - In: Sport, Business and Management : an international … 14 (2024) 5/6, pp. 729-751
Persistent link: https://www.econbiz.de/10015272600
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Eco-endorsement dynamics : unraveling the influence of celebrity attitudes on eco-product perceptions and purchase decisions
Szymkowiak, Andrzej; Antoniak, Marcin Adam - In: International journal of wine business research 36 (2024) 3, pp. 453-472
Persistent link: https://www.econbiz.de/10015326970