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~subject:"Performance measurement"
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Performance measurement
Marketing management
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Performance-Messung
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Hulland, John
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Beuk, Frederik
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Haws, Kelly L.
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Jayachandran, Satish
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Katsikeas, Constantine S.
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Kumar, Binay
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Morgan, Neil A.
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Nenkow, Gergana Y.
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Plouffe, Christopher
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Plouffle, Christopher R.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of the Academy of Marketing Science
1
The journal of personal selling & sales management : JPSSM
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Customer-directed selling behaviors and performance : a comparison of existing perspectives
Plouffle, Christopher R.
;
Hulland, John
;
Wachner, Trent
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 422-439
Persistent link: https://www.econbiz.de/10003926572
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2
Elaboration on potential outcomes (EPO) and the consultative salesperson : investigating effects on attributions and performance
Plouffe, Christopher
;
Beuk, Frederik
;
Hulland, John
; …
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
2
,
pp. 113-133
Persistent link: https://www.econbiz.de/10011734619
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3
Scale use and abuse : towards best practices in the deployment of scales
Haws, Kelly L.
;
Sample, Kevin L.
;
Hulland, John
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 226-243
Persistent link: https://www.econbiz.de/10014289828
Saved in:
4
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
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