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New challenges in sponsorship evaluation actors, new media, and the context of praxis
Meenaghan, John A.; McLoughlin, Damien; McCormack, Alan - In: Psychology & marketing 30 (2013) 5, pp. 444-460
Persistent link: https://www.econbiz.de/10009753702
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Sponsorship at O2 : "The Belief that Repaid"
Cahill, Jonnie; Meenaghan, John A. - In: Psychology & marketing 30 (2013) 5, pp. 431-443
Persistent link: https://www.econbiz.de/10009753703
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Assessing the financial impact of sponsorship investment
Kourovskaia, Anastasia A.; Meenaghan, John A. - In: Psychology & marketing 30 (2013) 5, pp. 417-430
Persistent link: https://www.econbiz.de/10009753704
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Metrics in sponsorship research : is credibility an issue?
Meenaghan, John A.; O'Sullivan, Paul - In: Psychology & marketing 30 (2013) 5, pp. 408-416
Persistent link: https://www.econbiz.de/10009753705
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Special issue: Measuring sponsorship performance
Meenaghan, John A. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009753709