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Integrated marketing communication measurement and evaluation
Ewing, Michael - In: The evolution of integrated marketing communications : …, (pp. 29-43). 2011
Persistent link: https://www.econbiz.de/10009232922
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Integrated marketing communications measurement and evaluation
Ewing, Michael - In: Journal of marketing communications 15 (2009) 2/3, pp. 103-117
Persistent link: https://www.econbiz.de/10003881207
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Balancing creativity and organisational performance in an advertising agency network : a case study
Collier, Paul; Ewing, Michael; Cooper, Holly B. - In: Journal of marketing communications 27 (2021) 8, pp. 840-864
Persistent link: https://www.econbiz.de/10012697003
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Artificial intelligence focus and firm performance
Mishra, Sagarika; Ewing, Michael; Cooper, Holly B. - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1176-1197
Persistent link: https://www.econbiz.de/10013463893