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Emerging transformations in the business-to-business global salesforce
Sharma, Arun - In: Business-to-business marketing management : strategies, …, (pp. 219-244). 2012
Persistent link: https://www.econbiz.de/10009532708
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A factor analytical model of brand loyalty
Sheth, Jagdish N. - In: Journal of marketing research : JMR 5 (1968) 4, pp. 395-404
Persistent link: https://www.econbiz.de/10002821019
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How adults learn brand preference
Sheth, Jagdish N. - In: Journal of advertising research 8 (1968) 3, pp. 25-36
Persistent link: https://www.econbiz.de/10002821075
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A market-oriented strategy of long-range planning for multinational corporations
Sheth, Jagdish N. - In: Management of the multinationals : policies, …, (pp. 206-218). 1974
Persistent link: https://www.econbiz.de/10002824880
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Chindia rising : how China and India will benefit your business
Sheth, Jagdish N. - 2007
Persistent link: https://www.econbiz.de/10003716791
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Models of buyer behavior
Sheth, Jagdish N. - 1974
Persistent link: https://www.econbiz.de/10013467496
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Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
Sheth, Jagdish N. (contributor);  … - 1996
Persistent link: https://www.econbiz.de/10000984485
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Strategies of advertising transferability in multinational marketing
Sheth, Jagdish N. - 1972
Persistent link: https://www.econbiz.de/10000726986
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Genes, climate, and consumption culture : connecting the dots
Sheth, Jagdish N. - 2017
Persistent link: https://www.econbiz.de/10011708930
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The antecedents and consequences of integrated global marketing
Sheth, Jagdish N.; Parvatiyar, Atul - In: Best practices in international marketing, (pp. 3-15). 2002
Persistent link: https://www.econbiz.de/10001680872