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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
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Online retailing
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Online-Handel
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Chang, Yaping
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Li, You
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Li, Zhen
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European journal of marketing
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Journal of consumer behaviour : an international research review
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Social exclusion and choice : the moderating effect of power state
Liang, Shichang
;
Chang, Yaping
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
5
,
pp. 449-458
Persistent link: https://www.econbiz.de/10011542355
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2
Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping
;
Li, You
;
Yan, Jun
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
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3
The value of psychological ownership : how buy-online-and-pick-up-in-store enhances consumer loyalty
Li, You
;
Chang, Yaping
;
Li, Zhen
;
Geng, Lixiao
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 119-142
Persistent link: https://www.econbiz.de/10014466296
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