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Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kim, Kyeongheui; Park, Jongwon - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 137-150
Persistent link: https://www.econbiz.de/10012016495
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I think I can, I think I can : brand use, self-efficacy, and performance
Park, Ji Kyung; John, Deborah Roedder - In: Journal of marketing research : JMR 51 (2014) 2, pp. 233-247
Persistent link: https://www.econbiz.de/10010362214
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Got to get you into my life : do brand personalities rub off on consumers?
Park, Ji Kyung; John, Deborah Roedder - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 655-669
Persistent link: https://www.econbiz.de/10008747691
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Corporate sponsorships may hurt nonprofits : understanding their effects on charitable giving
Bennett, Christine M.; Kim, Hakkyun; Loken, Barbara - In: Journal of consumer psychology : JCP : the official … 23 (2013) 3, pp. 288-300
Persistent link: https://www.econbiz.de/10009779771
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The name game : how naming products increases psychological ownership and subsequent consumer evaluations
Stoner, Jennifer L.; Loken, Barbara; Stadler Blank, Ashley - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 130-137
Persistent link: https://www.econbiz.de/10011842200