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Increasing power and preventing pain : the moderating role of self-construal in advertising message framing
Sung, Yongjun; Choi, Sejung Marina - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 71-85
Persistent link: https://www.econbiz.de/10009009160
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Brand personality dimensions in China
Chu, Shu-chuan; Sung, Yongjun - In: Journal of marketing communications 17 (2011) 3, pp. 163-181
Persistent link: https://www.econbiz.de/10009261664
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Antecedents of nation brand personality
Song, Young-a; Sung, Yongjun - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 80-94
Persistent link: https://www.econbiz.de/10009741972
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Brand-situation congruity : the roles of self-construal and brand commitment
Sung, Yongjun; Choi, Sejung Marina; Tinkham, Spencer F. - In: Psychology & marketing 29 (2012) 12, pp. 941-955
Persistent link: https://www.econbiz.de/10009691213
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Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin; Sung, Yongjun; Drumwright, Minette E. - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
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AI-powered recommendations : the roles of perceived similarity and psychological distance on persuasion
Ahn, Jungyong; Kim, Jungwon; Sung, Yongjun - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1366-1384
Persistent link: https://www.econbiz.de/10012802312
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The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua; Kafiliveyjuyeh, Soheil; Lee, Jung Ah; … - In: International journal of advertising : the review of … 43 (2024) 3, pp. 434-464
Persistent link: https://www.econbiz.de/10014550977