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The role of self-esteem, negative affect and normative influence in impluse buying : a study from India
Bandyopadhyay, Nirmalya - In: Marketing intelligence & planning 34 (2016) 4, pp. 523-539
Persistent link: https://www.econbiz.de/10011571125
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Exploring the link between impulsive buying tendency, self-esteem and normative influence : a structural equation model
Bandyopadhyay, Nirmalya - In: International journal of Indian culture and business … 15 (2017) 1, pp. 23-37
Persistent link: https://www.econbiz.de/10011845619
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Self-esteem, normative influence, positive affect, and variety seeking : an integrated framework
Bandyopadhyay, Nirmalya; Agarwal, Ritika - In: International journal of Indian culture and business … 26 (2022) 4, pp. 446-459
Persistent link: https://www.econbiz.de/10014314202