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The perils of self-brand connections : consumer response to changes in brand meaning
Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; … - In: Psychology & marketing 35 (2018) 11, pp. 818-829
Persistent link: https://www.econbiz.de/10011970115
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How asking “who am I?” affects what consumers buy : the influence of self-discovery on consumption
Wu, Eugenia C.; Cutright, Keisha M.; Fitzsimons, Gavan J. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 296-307
Persistent link: https://www.econbiz.de/10008988448
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Nonconcious consumer psychology
Chartrand, Tanya L.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009523570
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The influence of gender and self-monitoring on the products consumers choose for joint consumption
Tang, Linyun W.; Chartrand, Tanya L.; Fitzsimons, Gavan J. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 398-407
Persistent link: https://www.econbiz.de/10011428884
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Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
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Wine for the table : self-construal, group size, and choice for self and others
Wu, Eugenia C.; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer research : JCR ; an … 46 (2019) 3, pp. 508-527
Persistent link: https://www.econbiz.de/10012120590