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Smart generation system of personalized advertising copy and its application to advertising practice and research
Deng, Shasha
;
Tan, Chee-Wee
;
Wang, Weijun
;
Pan, Yu
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 356-365
Persistent link: https://www.econbiz.de/10012201459
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Lifestyles in Amazon : evidence from online reviews enhanced recommender system
Huang, Yinghui
;
Liu, Hui
;
Li, Weiqing
;
Wang, Zichao
; …
- In:
International journal of market research
62
(
2020
)
6
,
pp. 689-706
Persistent link: https://www.econbiz.de/10012309005
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