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Personalization
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The online behavioural advertising icon : two user studies
Noort, Guda van
;
Smit, Edith G.
;
Voorveld, Hilde A. M.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 365-378)
.
2013
Persistent link: https://www.econbiz.de/10009773926
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