Kim, Seeun; Baek, Tae Hyun; Kim, Youn-Kyung; Yoo, Kyunga - In: Journal of Research in Interactive Marketing 10 (2016) 3, pp. 177-192
Purpose The purpose of this study is to investigate user perceptions of mobile app characteristics and interrelationships among identified mobile app characteristics, perceived benefits and post-adoption behaviors. Design/methodology/approach Using a self-administered online survey ( n = 503)...
