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Vertriebsprofessionalität in der deutschen Gaswirtschaft : State of Practice und Erfolgsfaktoren
Beutin, Nikolas - 2004
Persistent link: https://www.econbiz.de/10013430074
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Marketing organization : a holistic framework of dimensions and determinants
Workman, John P.; Homburg, Christian; Gruner, Kjell E. - 1997
Persistent link: https://www.econbiz.de/10001439252
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Marketing's influence within the firm
Homburg, Christian; Workman, John P.; Krohmer, Harley - 1998
Persistent link: https://www.econbiz.de/10001439258
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Entwicklungslinien der Marketingorganisation : eine empirische Untersuchung im produzierenden Gewerbe
Homburg, Christian - In: Marketing, (pp. 91-116). 1997
Persistent link: https://www.econbiz.de/10001320641
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Closeness to the customer in industrial markets : towards a theory-based understanding of measurement, organizational antecedents, aand performance outcomes
Homburg, Christian - In: Journal of business economics : JBE 65 (1995) 3, pp. 309-331
Persistent link: https://www.econbiz.de/10001176325
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Marketing's influence within the firm
Homburg, Christian; Workman, John P.; Krohmer, Harley - 1998
Persistent link: https://www.econbiz.de/10000168166
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Sales Excellence : Vertriebsmanagement mit System
Homburg, Christian; Schäfer, Heiko; Schneider, Janna - 2012 - 7. Auflage
Persistent link: https://www.econbiz.de/10014011312
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Increasing graduates' interest in B2B sales : how to dispel lay beliefs, fight stigma, and create a profession of choice
Lanzrath, Aline Isabelle; Homburg, Christian; Ruhnau, … - In: Journal of personal selling & sales management : JPSSM 44 (2024) 3, pp. 274-292
Persistent link: https://www.econbiz.de/10015192656
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Sales Excellence : Vertriebsmanagement mit System
Homburg, Christian; Schäfer, Heiko; Schneider, Janna - 2010 - 6., überarb. u. erw. Auflage
Persistent link: https://www.econbiz.de/10003965257