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The lack of timely and relevant patient information has been frequently linked to adverse treatment outcomes; hence the effective management of patient information has emerged as a strategic imperative for the healthcare industry. Healthcare informatics experts have suggested that electronic...
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This paper presents the first study that utilizes detailed clickstream data on online Word-of-Mouth to uncover mechanisms underlying its influence on consumer decision making. We leverage a feature launch on a major doctor appointment booking platform to study the impacts of online WOM on three...
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