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Preis
Consumer behaviour
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Ferguson, Jodie L.
2
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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1
Transparency in pricing and its effect on perceived price fairness
Ferguson, Jodie L.
;
Ellen, Pam Scholder
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 404-412
Persistent link: https://www.econbiz.de/10010225112
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2
Implementing price increases in turbulent economies : pricing approaches for reducing perceptions of price unfairness
Ferguson, Jodie L.
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2732-2737
Persistent link: https://www.econbiz.de/10010235332
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3
The effect of plausible and exaggerated reference prices on consumer perceptions and price search
Urbany, Joel E.
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
1
,
pp. 95-110
Persistent link: https://www.econbiz.de/10001063707
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