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Reflections and emerging perspectives on the strategic implications of a multi-dimensional pricing environment

Estelami, Hooman - In: Pricing perspectives : marketing and management …, (pp. 58-74). 2008

Persistent link: https://www.econbiz.de/10003775016

Consumer estimates of online quantity surcharge incidence rates

Estelami, Hooman - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 20-41

Persistent link: https://www.econbiz.de/10012801954

Applying the peak-end rule to reference prices

De Maeyer, Peter; Estelami, Hooman - In: The journal of product & brand management 22 (2013) 3, pp. 260-265

Persistent link: https://www.econbiz.de/10009769814

Pricing financial services innovations

Nejad, Mohammad G.; Estelami, Hooman - In: Journal of financial services marketing : JFSM 17 (2012/13) 2, pp. 120-134

Persistent link: https://www.econbiz.de/10009681462

An exploratory study of divided pricing effects on financial service quality expectations

Estelami, Hooman; De Maeyer, Peter - In: Journal of financial services marketing : JFSM 15 (2010/11) 1, pp. 19-31

Persistent link: https://www.econbiz.de/10009562583

The impact of violent content on pricing of media products

Estelami, Hooman; Estelami, Nicholas N. - In: Journal of promotion management : JPM 21 (2015) 2, pp. 246-266

Persistent link: https://www.econbiz.de/10011305249

The impact of cognitive style, entrepreneurial attitudes and gender on competitive price responses

Estelami, Hooman; Nejad, Mohammad G. - In: The journal of product & brand management 26 (2017) 7, pp. 759-770

Persistent link: https://www.econbiz.de/10011808424

Determinants of extended warranty prices for consumer durables

Estelami, Hooman; De Maeyer, Peter; Estelami, Nicholas - In: The journal of product & brand management 25 (2016) 7, pp. 687-699

Persistent link: https://www.econbiz.de/10011616261

Behavioral pricing

Estelami, Hooman (contributor); Maxwell, Sarah (contributor) - 2005

The approach taken by researchers in the area of behavioral pricing is based on the psychological principles of human perception and information processing as well as on sociological principles of human relations and social norms. In this e-book we feature several researchers who have...

Persistent link: https://www.econbiz.de/10012673208

The effects of cognitive style, shopping experience and consumer demographics on consumer reactions to quantity surcharges

Estelami, Hooman; O'Connor, Genevieve E. - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 161-180

Persistent link: https://www.econbiz.de/10012179018