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Pricing : making profitable decisions
Monroe, Kent B. - 2003 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004755166
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Pricing on the Internet
Kung, Mui; Monroe, Kent B.; Cox, Jennifer L. - In: Journal of Product & Brand Management 11 (2002) 5, pp. 274-288
Conventional theories suggest that the Internet will drive down prices and lead to perfectly competitive prices. However, there is contradictory evidence indicating that online prices are not absolutely lower than offline stores. Regardless, the Internet gives rise to many opportunities for...
Persistent link: https://www.econbiz.de/10014895742
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The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville; Monroe, Kent B.; Somervuori, Outi - In: Journal of revenue and pricing management 18 (2019) 1, pp. 76-85
Persistent link: https://www.econbiz.de/10012056680