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Pricing and carbon emission reduction decisions in supply chains with vertical and horizontal cooperation

Yang, Lei; Zhang, Qin; Ji, Jingna - In: International journal of production economics 191 (2017), pp. 286-297

Persistent link: https://www.econbiz.de/10011746697

Optimal Advertising and Pricing in a New-Product Adoption Model

Sethi, Suresh; Prasad, Ashutosh; He, Xiuli - 2014

A model of new-product adoption is proposed that incorporates price and advertising effects. An optimal control problem that uses the model as its dynamics is solved explicitly to obtain the optimal price and advertising effort over time. The model has a great potential to be used in obtaining...

Persistent link: https://www.econbiz.de/10014047881

Optimal pricing and advertising in a durable-good duopoly

Krishnamoorthy, Anand; Prasad, Ashutosh; Sethi, Suresh P. - In: European journal of operational research : EJOR 200 (2009/10) 2, pp. 486-497

Persistent link: https://www.econbiz.de/10003897174

Pure components versus pure bundling in a marketing channel

Girju, Marina; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Journal of retailing 89 (2013) 4, pp. 423-437

Persistent link: https://www.econbiz.de/10010226427

Advance selling by a newsvendor retailer

Prasad, Ashutosh; Stecke, Kathryn E.; Zhao, Xuying - In: Production and operations management : an international … 20 (2011) 1, pp. 129-142

Persistent link: https://www.econbiz.de/10008841608

Variable pricing in oligopoly markets

Bass, Frank M.; Haruvy, Ernan; Prasad, Ashutosh - In: The journal of business : B 79 (2006) 6, pp. 2789-2809

Persistent link: https://www.econbiz.de/10003420866

Cooperative advertising and pricing in a dynamic stochastic supply chain : feedback Stackelberg strategies

He, Xiuli; Prasad, Ashutosh; Sethi, Suresh P. - In: Production and operations management : an international … 18 (2009) 1, pp. 78-94

Persistent link: https://www.econbiz.de/10003827810

Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers

Prasad, Ashutosh; Venkatesh, R.; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 1-8

Persistent link: https://www.econbiz.de/10010517018

In-store advertising by competitors

Kuksov, Dmitri; Prasad, Ashutosh; Zia, Mohammad - In: Marketing science 36 (2017) 3, pp. 402-425

Persistent link: https://www.econbiz.de/10011695445

Pricing and capacity planning for product-line expansion and reduction

Mishra, Birendra K.; Prasad, Ashutosh; Srinivasan, Dhinu; … - In: International journal of production research 55 (2017) 17/18, pp. 5502-5519

Persistent link: https://www.econbiz.de/10011724099