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The influence of seller strategy on the winning price in online auctions : a moderated mediation model
Reynolds, Kristy E.; Gilkeson, James H.; Niedrich, Ronald W. - In: Journal of business research : JBR 62 (2009) 1, pp. 22-30
Persistent link: https://www.econbiz.de/10003915812
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Consumer responses to bonus pack and product enlargement claims
Carlson, Jay P.; Weathers, Danny; Swain, Scott D. - In: Journal of marketing theory and practice 24 (2016) 1, pp. 59-71
Persistent link: https://www.econbiz.de/10011450454
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When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny; Swain, Scott D.; Makienko, Igor - In: Journal of business research : JBR 68 (2015) 12, pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623