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Journal of Indian business research
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Marketing intelligence & planning
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Behavioral response to online pricing : empirical and managerial insights
Kalyanaram, Gurumurthy
;
Saini, Gordhan K.
;
Mony, Suresh
; …
- In:
Journal of Indian business research
14
(
2022
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10013288099
Saved in:
2
Reference price research in marketing : a bibliometric analysis
Srivastava, Mukta
;
Pandey, Neeraj
;
Saini, Gordhan K.
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 604-623
Persistent link: https://www.econbiz.de/10013393502
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