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Multi-channel retailers face a crucial decision of whether to charge the same price online and offline. In a competitive environment with two multi-channel retailers, the pricing strategies are complicated by the heterogeneity of consumers and their cross-channel/cross-retailer purchasing...
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In practice, numerous retailers are implementing price-matching guarantees (PMGs) whereby they promise to match the price of an identical product at a competing retailer. Despite strong connection between retailers and manufacturer, however, the literature has extensively studied retailers' PMGs...
Persistent link: https://www.econbiz.de/10013247712
Few papers have explored the optimal reserve prices in the name-your-own-price (NYOP) channel with bidding options in a multiple channel environment. In this paper, we investigate a double-bid business model in which the consumers can bid twice in the NYOP channel, and compare it with the...
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