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Pricing strategy
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Sellers Rubio, Ricardo
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Campayo-Sanchez, Fernando
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Casado-Díaz, Ana B.
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel and tourism marketing
1
Total quality management & business excellence
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ECONIS (ZBW)
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The bundling strategy : the one-click effect on loss aversion
Nicolau, Juan Luis
;
Sellers Rubio, Ricardo
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
4
,
pp. 704-712
Persistent link: https://www.econbiz.de/10012212634
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2
Predictors of willingness to pay a price premium for hotels' water-saving initiatives
Casado-Díaz, Ana B.
;
Sellers Rubio, Ricardo
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
7
,
pp. 773-784
Persistent link: https://www.econbiz.de/10012415296
Saved in:
3
Quality of an experience good : the interaction of price and advertising as a determining factor
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Total quality management & business excellence
34
(
2023
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10014549084
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