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~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
27
Konsumentenverhalten
25
Gerechtigkeit
10
Justice
10
Perception
9
Preismanagement
8
Wahrnehmung
7
Theorie
6
Theory
6
Experiment
5
Sales promotion
5
Verkaufsförderung
5
Gratitude
4
Price
4
Prices
4
Relationship marketing
4
Beziehungsmarketing
3
Consumers
3
Online retailing
3
Online-Handel
3
Political identity
3
Preis
3
Price fairness
3
Price promotions
3
Checkout donations
2
Cognition
2
Coronavirus
2
Craft consumption
2
Customer satisfaction
2
Eudaimonia
2
Fairness
2
Hedonic enjoyment
2
Low-cost strategy
2
Moral foundation theory
2
Niedrigpreisstrategie
2
Nostalgia
2
Owner-pet relation
2
Perceived sacrifice
2
Perceived value
2
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1
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Article
7
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1
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6
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6
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1
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English
8
Author
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Xia, Lan
8
Monroe, Kent B.
5
Kukar-Kinney, Monika
2
Roggeveen, Anne L.
2
Bechwati, Nada Nasr
1
Sheth, Jagdish N.
1
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Journal of business research : JBR
2
Does marketing need reform? : fresh perspectives on the future
1
Economic and business review : EBR
1
International journal of retail & distribution management
1
Journal of retailing
1
Legends in marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
8
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1
How collective stress affects price fairness perceptions : the role of nostalgia
Xia, Lan
;
Roggeveen, Anne L.
- In:
Journal of business research : JBR
152
(
2022
),
pp. 361-371
Persistent link: https://www.econbiz.de/10013493991
Saved in:
2
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
3
Price fairness
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238855
Saved in:
4
The influence of pre-purchase goals in consumers' perceptions of price promotions
Xia, Lan
;
Monroe, Kent B.
- In:
International journal of retail & distribution management
37
(
2009
)
8/9
,
pp. 680-694
Persistent link: https://www.econbiz.de/10009521967
Saved in:
5
The price is unfair! Reforming pricing management
Monroe, Kent B.
;
Xia, Lan
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 158-165)
.
2006
Persistent link: https://www.econbiz.de/10003430299
Saved in:
6
The impact of price promotions on checkout donations
Xia, Lan
;
Bechwati, Nada Nasr
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 734-749
Persistent link: https://www.econbiz.de/10011808412
Saved in:
7
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
8
When it's too good to be true : consumers' reactions and firms' responses to unintended price mistakes
Xia, Lan
;
Roggeveen, Anne L.
- In:
Journal of business research : JBR
114
(
2020
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012257439
Saved in:
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