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~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
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Brand image
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Cui, Annie Peng
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Journal of business research : JBR
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Journal of marketing theory and practice
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ECONIS (ZBW)
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To influence or not to influence : external reference price strategies in pay-what-you-want pricing
Johnson, Jennifer Wiggins
;
Cui, Annie Peng
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 275-281
Persistent link: https://www.econbiz.de/10009715012
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2
Extended self : implications for country-of-origin
Cui, Annie Peng
;
Fitzgerald, M. Paula
;
Donovan, Karen Russo
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 312-321
Persistent link: https://www.econbiz.de/10010416682
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3
What you ask changes what I pay : framing effects in pay what you want pricing
Cui, Annie Peng
;
Johnson, Jennifer Wiggins
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 323-339
Persistent link: https://www.econbiz.de/10011771017
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