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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - 2013
Persistent link: https://www.econbiz.de/10010342020
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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - In: Marketing science 36 (2017) 4, pp. 500-522
Persistent link: https://www.econbiz.de/10011744812
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From business intelligence to competitive intelligence : inferring competitive measures using augmented site-centric data
Zheng, Zhiqiang; Fader, Peter; Padmanabhan, Balaji - In: Information systems research : ISR 23 (2012) 3/1/2, pp. 698-720
Persistent link: https://www.econbiz.de/10009656045
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Stochastic models of buyer behavior
Fader, Peter; Hardie, Bruce G. S.; Sen, Subrata K. - In: The history of marketing science, (pp. 165-205). 2014
Persistent link: https://www.econbiz.de/10010415905
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Simple probability models for computing CLV and CE
Fader, Peter; Hardie, Bruce G. S. - In: Handbook of research on customer equity in marketing, (pp. 77-100). 2015
Persistent link: https://www.econbiz.de/10010483499
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Probability models for customer-base analysis
Fader, Peter; Hardie, Bruce G. S. - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 61-69
Persistent link: https://www.econbiz.de/10003833060