Pironti and Alison Rieple -- 4. Designing for disruption: Strategic business model innovation / Julian Jenkins and Tim Fife …, Anitha Moorthy and Adela McMurray -- 6. The customer journey as a tool for business innovation and transformation / Judith …. Researching the design innovation process in a multinational: An Empathic Approach to the Application of the Delphi Technique …

entrepreneurs with proven track recordsLeverage the Innovation Spectrum to disrupt markets and create altogether new marketsUse … minimum viable products to drive strategy and conduct efficient market testingQuickly develop cross-functional innovation …

, test and launch your impossibly big idea to success. Almost every major company today has made innovation its number one … will show you how startups come up with breakthrough products and services, how to structure innovation teams, the best … ways to identify and vet new ideas, what it takes to foster a culture of innovation, how to establish a process of …