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~subject:"Professional sports"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
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Interdisciplinary management research XVI ; 1
1
Sport, Business and Management : an international journal ; SBM
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Motivations of active sport consumption among the Hungarian population
Németh, Péter
;
Hegedüs, Réka
;
Csóka, László
; …
-
2020
Persistent link: https://www.econbiz.de/10012601638
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2
Not just intentions : predicting actual purchase behavior in sport
sponsorship
context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
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