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Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?
O'Reilly, Norm; Nadeau, John; Kaplan, Alan - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10008937433
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Racial-ethnic team-market congruency in professional sport
Nadeau, John; Pegoraro, Ann; Jones, D. Floyd; O'Reilly, Norm - In: Journal of sport management : the official journal of … 25 (2011) 2, pp. 169-180
Persistent link: https://www.econbiz.de/10009161084
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"If you can't win, why should I buy a ticket?" : hope, fan welfare, and competitive balance
O'Reilly, Norm; Kaplan, Alan; Rahinel, Ryan; Nadeau, John - In: International journal of sport finance 3 (2008) 2, pp. 106-118
Persistent link: https://www.econbiz.de/10003724780
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Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm; Lyberger, Mark R.; McCarthy, Larry M.; … - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
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Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.; Abeza, Gashaw; O'Reilly, Norm; Nadeau, John - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
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Big data in professional sport : the perspective of practitioners in the NFL, MLB, NBA, and NHL
Abeza, Gashaw; O'Reilly, Norm; Nadeau, John; … - In: Journal of strategic marketing 31 (2023) 8, pp. 1413-1433
Persistent link: https://www.econbiz.de/10014553099