Corporate cultural emphasis on long-term competitiveness as opposed to shorter-term rofitability is evaluated in terms of effectiveness in achieving higher profit margins, real profitability, and survival in the long term. Competitive orientation continues to have adverse impact even with a lag...

Critical review of investment-economic performance literatures in economics and strategic management indicates that more capital investment does not seem to contribute to higher national economic growth or to higher corporate profitability. Instead, greater utilization of capital and human...

We conducted quantitative case analysis of inflation-adjusted profitability and relative market value at General Electric over a half-century, to examine the influence of Jack Welch and others as CEO and of various strategic and environmental factors. Over the first decade of Welch's leadership,...

Purpose – This paper aims to respond to issues posed in the four commentaries on Armstrong, Du, Green and Graefe (2016, this issue) regarding the immediate usefulness of that paper’s test of advertisements’ compliance with persuasion principles, and regarding the need for further research....

Competitor-oriented objectives, such as market-share targets, are promoted by academics and are common in business. A 1996 review of the evidence indicated that this violation of economic theory led to reduced profitability. We summarize the evidence as of 1996 then describe evidence from 12 new...

Managers are often advised, beat your competitors, which sometimes contrasts with the advice, do the best for your firm. This may lead managers to focus on comparative measures such as market share. Drawing on game theory, the authors hypothesize that managers are competitor oriented under...