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~subject:"Prospect Theory"
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Prospect Theory
Consumer behaviour
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Konsumentenverhalten
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Globalization
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Customer satisfaction
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Beziehungsmarketing
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Innovation
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Lieferkette
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Pricing strategy
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Theorie
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Theory
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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National culture
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Innovation management
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Innovationsmanagement
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Lieferantenmanagement
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Markenartikel
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Market entry
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Outsourcing
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Preismanagement
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Product quality
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Prospect theory
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Service quality
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Supplier relationship management
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Customer participation
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Globalisierung
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Knowledge management
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New product development
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Sivakumar, K.
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Dong, Beibei
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Feng, Cong
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Li, Mei
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AMS review : official publication of the Academy of Marketing Science
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Journal of business research : JBR
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Journal of marketing
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The journal of product & brand management
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ECONIS (ZBW)
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National culture and inter-tier price competition
Sivakumar, K.
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 131-138
Persistent link: https://www.econbiz.de/10010384241
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A unified conceptualization of the attraction effect
Sivakumar, K.
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10011741479
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3
Service quality : the impact of frequency, timing, proximity, and sequence of failures and delights
Sivakumar, K.
;
Li, Mei
;
Dong, Beibei
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010250081
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4
Patterns of product improvements and customer response
Sivakumar, K.
;
Feng, Cong
- In:
Journal of business research : JBR
104
(
2019
),
pp. 27-43
Persistent link: https://www.econbiz.de/10012104895
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