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The loss of loss aversion : will it loom larger than its gain?
Gal, David; Rucker, Derek D. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 497-516
Persistent link: https://www.econbiz.de/10011917286
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Bringing (contingent) loss aversion down to earth : a comment on Gal & Rucker's rejection of "losses loom larger than gains"
Simonson, Itamar; Kivetz, Ran - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 517-522
Persistent link: https://www.econbiz.de/10011917328
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Loss aversion, intellectual inertia, and a call for a more contrarian science : a reply to Simonson & Kivetz and Higgins & Liberman
Gal, David; Rucker, Derek D. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 533-539
Persistent link: https://www.econbiz.de/10011917334