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Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.; Monroe, Kent B.; Kukar-Kinney, Monika - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
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The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville; Monroe, Kent B.; Somervuori, Outi - In: Journal of revenue and pricing management 18 (2019) 1, pp. 76-85
Persistent link: https://www.econbiz.de/10012056680
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Math anxiety effects on consumer purchase decisions : the role of framing
Andersen, Peter; Weisstein, Fei L.; Monroe, Kent B. - In: Marketing letters : a journal of research in marketing 35 (2024) 3, pp. 367-380
Persistent link: https://www.econbiz.de/10015125235