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Affective responses mediating acceptance of advertising
Batra, Rajeev - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 234-249
Persistent link: https://www.econbiz.de/10001018725
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Situational effects of advertising repetition : the moderating influence of motivation, ability, and opportunity to respond
Batra, Rajeev - In: Journal of consumer research : JCR ; an … 12 (1986) 4, pp. 432-468
Persistent link: https://www.econbiz.de/10001019231